About US

Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another.

By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building successful businesses. 

The four divisions of Brand Assembly - shows, The Square, services, and Lord & Taylor shop-in-shop -provide opportunities and resources for designers and brands to flourish.

Created by Hillary France and Alex Repola, Brand Assembly's mission is simple: to let designers design.