At The Square with Phyllis + Rosie

The contemporary fashion community is comprised of some of the most talented and thoughtful fashion designers in this day and age- though this group wouldn’t be complete without a hint of sparkle (read: jewelry). Today we’re excited to share a designer visit that’s a little closer to home and take you inside the studio of Phyllis + Rosie. Did we mention they’re fellow residents here at the Brand Assembly Square? From jewelry design to holiday essentials discover our conversation with Founder and Designer Alana Blank who kindly gave us a little tour. Don’t forget to visit The Style Line for the second part of the interview and more behind-the-scenes moments from our afternoon. 

Please introduce yourself!

I am a creative, passionate and family-oriented person. When I am not working on Phyllis + Rosie, I enjoy cooking, living a healthy lifestyle, anything active and travel. Some of the most incredible places I have been include Greece, Croatia and Napa. Being outdoors and experiencing new cultures inspires me and gives me energy. 

What have you learned about yourself and the Phyllis + Rosie community since meeting Brand Assembly and opening your showroom at the Square?

It is always a good thing to surround yourself with other talented, smart people. Being at the Square has allowed for creative collaboration, exciting events and has given us a home. It is a great vehicle for small brands. They really make you feel at home and part of a bigger team.

How would you characterize the contemporary jewelry design community and what do you hope Phyllis + Rosie contributes to the market?

The contemporary jewelry design community is full of creative and smart people. I have had a very positive experience thus far meeting new people who are innovative and are changing the way we look at jewelry design. It is important to be trend-focused but to not lose sight of your own design aesthetic. I hope Phyllis + Rosie can offer something for all women. We aim to be wearable, effortlessly cool and classic. 


What is one product style that you think best embodies the essence of the Phyllis + Rosie brand?

Our hammered cuffs. They are classic with a bit of edge, can transition from day to night and are good gifting pieces.

What is the best/most interesting question you’ve ever been asked about preparing/embracing holiday style?

"When you have to attend an "ugly sweater holiday party"  how do you accessorize appropriately to make it look just a little less ugly?"

What do you assemble daily?

I am always building into our ring stacking program. It is evolving daily. I learn from my customers and hear what they want but cannot find in the market. I then try to create a product offering to meet that need for them!

Shop Phyllis + Rosie's Holiday Essentials: