BRAND ASSEMBLY LA PREVIEW: CALVIN RUCKER
Merging luxurious, sexy classicism with a rebel streak Calvin Rucker is the collaboration between two long time friends and fashion innovators Joie Rucker, founder of Joie, and Caroline Calvin, formerly SVP of Global Design at Levi Strauss & Co. Calvin Rucker defines a new, understated elegance by taking a fresh approach to Designer Ready-To-Wear and fusing causal design principals with the spirit and passion of couture
The collection is designed for the chic and modern woman. She is the originator of the creative class; others aspire to capture her unique sense of self and style that makes a captivating impression when she enters a room. She mixes it up, lending a softness and femininity that perfectly juxtaposes more edgy; the refined with the rough. Much like its collaborators, Calvin Rucker embraces the hint of the provocative in order to achieve it’s timeless femininity. The end result establishes a new fashion category that combines the best of two segments, casual and couture.