BRAND ASSEMBLY LA PREVIEW: MIH JEANS
From the company’s design studios in London, MiH Jeans creates distinctive denim collections that embody the relaxed and assured spirit of blue-jean culture.
MiH Jeans is the denim girl’s denim brand. MiH Jeans is obsessed with how denim can make you feel. The way it’s worn, the way it changes and the attitude it implies.
Under the direction of Chloe Lonsdale, Founder and Chief Creative Officer, the brand continues to develop its signature products with perfect fits, innovative washes and authentic detailing. Chloe and the team draw inspiration from a personal archive that spans nearly 50 years of denim culture and design.
Chloe grew up in a world of indigo, against the backdrop of her family’s denim businesses. Her parents, Tony and Chekkie, were instrumental in the denim revolution of the 70s and instilled a love for its culture, design and attitude in Chloe from a young age. Since its launch in 2006, this has inspired everything the brand creates; from its signature-style jeans to its unpretentious but iconic ready-to-wear collections.
Today MiH Jeans is sold in more than 350 stockists across 43 countries. Retail partners include net-a-porter.com, Selfridges, matchesfashion.com, Harvey Nichols, Liberty, Boutique 1, Le Bon Marché, Brown Thomas, Neiman Marcus and Tsum. The design integrity and production quality of the brand’s collections have created a loyal network of advocates including Rachel Weisz, Jennifer Lawrence and Julianne Moore.