The Assemblist Letter 55 - Hillary's Favorite Los Angeles Stores

When I have free time away from our show in Los Angeles I really enjoy going shopping!

I feel like I never shop in New York anymore and just when I am in Los Angeles. I really love being able to shop a wide range of product... and price points. I usually hone in on stores on Melrose and Abbott Kinney and I always try to make time for some vintage shopping as well! Along with one of my favorite shops which is Burro in Venice (it's known for having a bunch of quirky knickknacks!) below are a few more of my favorite shops in the LA area:


One emerging shop you discovered last season that you hope to see more of in LA:

Reservoir on Robertson. The founders, originally from New York, opened their store recently and carry some of my favorite advanced contemporary brands.”

One shop that is a frequent Brand Assembly show-goer and who is actively involved in the Brand Assembly Los Angeles community:

“Corina from Serafina Boutique, in San Marino, has always been such a huge supporter of Brand Assembly from the very beginning. I love connecting with her each show.”

One shop that you hope to collaborate with to boost awareness around the LA community:

“We are currently planning a panel discussion to take place during our LA show on March 14th focusing on the resurgence and growth in the LA fashion community over the last couple years. TEN OVER SIX owners, Kristen Lee and Brady Cunningham, have majorly contributed to this resurgence, by creating such an amazingly curated shopping experience of my favorite emerging brands. They would be the perfect potential panelists to collaborate with!”

- Hillary France, co-founder and CEO of Brand Assembly

Illustrations by Magdalene Kan for The Assemblist

What are a few of your favorite shops? Share it with us in a comment below or on social media at @brandassembly.