Show Notes: Daydreaming in DTLA
We find nothing more inspiring than the allure of west coast living and the iconic California sun — especially when it's helping to shine a light on the fashion industry's most promising designers. With each passing season, we find ourselves more and more excited to assemble these brands in the historic Cooper Building in Downtown Los Angeles for market week. Our most recent show in March was no exception, and we're proud to say that this was our biggest one yet. Between watching our show participants meet one another (and make moves), shopping A Current Affair's pop-up, and rounding out the festivities with an engaging fireside chat with Sonja Rasula, it's hard not to daydream about all of the untapped potential for our future shows.
But no matter how much things evolve in the industry overall, at Brand Assembly our dream remains the same: We want to be the leading community, resource, and respite for all emerging brands. Below, a few of our LA brands share their dreams with us too.
"Our big dream for Siblings Army is that our work will be known around the globe. We are so proud of all the amazing work of the artisans we partner with; it is a true honor to introduce the Peruvian folk to the world as much as possible. To be able to create a huge community in Peru where we could help integrate more artisans, empower more women, and create beautiful things is our biggest dream. Showcasing at Brand Assembly was a great opportunity for us, as it was the first time we were able to showcase our work on the west coast next to amazing brands. The place, the organization, and the team are absolutely amazing, so we can't be more proud to be able to be part of it." - Siblings Army
"My big picture dream for Eightdreams is for the brand to be recognized as a key brand in the advanced contemporary market and for customers to fall in love with the Eightdreams story as well as the superior quality, impeccable tailoring, and unique design. Brand Assembly brings the best buyers in the market as well as other elevated brands. In other words, we keep good company. As a new brand, it's important to have key buyers get visibility to Eightdreams that we might not have had otherwise. This way we can maximize our time in three days. My favorite aspect of being part of the March show is the atmosphere that Brand Assembly provides. There is an ease to the show that makes what we do so much more authentic and enjoyable! It's a little oasis in the world of trade shows!" - Eightdreams
"Showing at Brand Assembly in LA allowed me the opportunity to chat face to face with both sales reps and designers over the three days of the show. I learned so much from the questions asked along with the roller coaster of emotions we all go through that come with travel, industry expectations, and jet lag." -SUGARHIGH LOVE STONED
"At Brand Assembly, we love the brand adjacencies on the floor. We feel confident that we will see our repeat buyers each season and have an opportunity to start partnerships with new ones as well." - MONROW
"Here in the Bloom studio, we are working towards creating a studio space that incorporates and welcomes our community. We want to be able to offer more pro-bono skills, training in a larger space, a place where children are welcome while moms work, and a dedicated retail area. When we show with Brand Assembly, we not only expand our customer base but we are also introduced to other business opportunities that might help us achieve that vision moving forward. But our favorite aspect of the show? The other designers that we work side by side with. We have become a true community that supports one another and shares ideas in order to take things to the next level." - Bloom
"Wrangler is an iconic denim brand with a rich heritage, inspired by our western roots. Ideally, our hope is that Wrangler would continue to be at the forefront of consumers’ and retailers’ minds when they think of timeless, yet modern denim brands. Our goal is to immerse the brand in the premium influencer retail space. Brand Assembly has been an amazing platform to meet and work with the best boutiques and specialty stores in the industry. The Brand Assembly team is wonderful, and the retailers at the show have great energy and warm vibes that our brand is all about!" - Wrangler